Well, we put it off as long as we possibly could. We avoided the hype, the negative press, the positive press, and the sideways glances from our neighboring businesses. In the end, we decided to follow our creative intuition. We decided to be different. We decided to not be green.
I know, I know... it's a bold move. A move that has caused a number of people to actually stop into our office and let us know what side of the decision they support. Some were very vocal with their shock. One man opened the front door, just stuck his head in and growled, "What made you do that?" Some expressed their support more subtly, like the soft-spoken business owner who stopped at the front window and simply gave two thumbs up.
We didn't think it was a big deal. I mean, sure, there was a little green here and there. Why did such a decision ruffle so many feathers?
Change can be a difficult prospect for some. We were ready for the backlash. We did it anyway. We did not go green. Check out our new look!
What did you think? That we would go back on our policy of designing for efficiency? Our firm has incorporated sustainable design elements into each and every project since we started in the home office in 1990. That was well before there was an industry certification acknowledging the practice. Our projects have historically exceeded the state's energy code by 5-8% and have done so since the code's inception. We use sustainable finishes, floor coverings, and fully recyclable materials wherever possible on our projects. It's not something we hype; it's just what we do.
So, while the front of our building is not totally green, you can be sure that we will continue our tradition of sustainable "green" design into the future.
Copyright © 2014 Franus Architectural Associates, Inc.